Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion....(展开全部)

Since the publication of the first edition in 1966, Eye and Brain has established itself worldwide as an essential introduction to the basic phenomena of visual perception. In this book, Richard L. Gregory offers clear explanations of how we see brightness, movement, color, and objects, and he explores the phenomena of visual illusions to establish principles about how percepti...(展开全部)

An eye-opening, myth-shattering examination of what makes us fat, from acclaimed science writer Gary Taubes. In his New York Times best seller, Good Calories, Bad Calories, Taubes argued that our diet’s overemphasis on certain kinds of carbohydrates— not fats and not simply excess calories—has led directly to the obesity epidemic we face today. The result of thorough re...(展开全部)

Building upon his critical work in Good Calories, Bad Calories and presenting fresh evidence for his claim, Gary Taubes revisits the urgent question of what’s making us fat—and how we can change. He reveals the bad nutritional science of the last century—none more damaging or misguided than the “calories-in, calories-out” model of why we get fat—and the good science that has...(展开全部)

Building upon his critical work in Good Calories, Bad Calories and presenting fresh evidence for his claim, Gary Taubes revisits the urgent question of what’s making us fat—and how we can change. He reveals the bad nutritional science of the last century—none more damaging or misguided than the “calories-in, calories-out” model of why we get fat—and the good science that has...(展开全部)

An eye-opening, myth-shattering examination of what makes us fat, from acclaimed science writer Gary Taubes. In his New York Times best seller, Good Calories, Bad Calories, Taubes argued that our diet’s overemphasis on certain kinds of carbohydrates— not fats and not simply excess calories—has led directly to the obesity epidemic we face today. The result of thorough re...(展开全部)

Richard A. Clarke warned America once before about the havoc terrorism would wreak on our national security -- and he was right. Now he warns us of another threat, silent but equally dangerous. Cyber War is a powerful book about technology, government, and military strategy; about criminals, spies, soldiers, and hackers. This is the first book about the war of the future -- c...(展开全部)

Based on their workshops and counseling experience, psychologists Jane B. Burka and Lenora M. Yuen offer a probing, sensitive, and at times humorous look at a problem that affects everyone: students and scientists, secretaries and executives, homemakers and salespeople. Procrastination identifies the reasons we put off tasks—fears of failure, success, control, separation, and a...(展开全部)

Based on their workshops and counseling experience, psychologists Jane B. Burka and Lenora M. Yuen offer a probing, sensitive, and at times humorous look at a problem that affects everyone: students and scientists, secretaries and executives, homemakers and salespeople. Procrastination identifies the reasons we put off tasks—fears of failure, success, control, separation, and a...(展开全部)

本書是一本視覺心理的入門書，作者從各家心理學說來探究知覺的內涵，範圍頗為廣博。舉凡物理光學、眼與腦的解剖和生理、視覺生理、視覺學習、視覺與藝術，本書都做了系統的介紹，與深入的探討。最特別的是，作者對錯覺的深究及其分類，尤其饒富趣味且具創見。凡是對視覺心理學、認知科學、視覺藝術、眼科醫學、光學、建築、人工智慧、特殊教育、甚至眼睛演化等有興趣的人，都可能在這本書中獲得意想不到的收穫與啟發。 本書第一版於1966年出版，1997年第五版問世，迄今它已被翻譯成十三種文字，其受肯定的程度可見一斑。有興趣的讀者必定不會入寶山而空手回的。 本書作者Richard Gregory 生於1923年倫敦，曾先後任教於英國劍橋大學實驗心理學系、愛丁堡大學人工智慧與認知學系、以及布里斯托大學醫學院與心理學系，教授的課程包括知覺、神經心理學、實驗心理學、認知科學、人工智慧、和...(展开全部)