Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion....(展开全部)

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion....(展开全部)

Since the publication of the first edition in 1966, Eye and Brain has established itself worldwide as an essential introduction to the basic phenomena of visual perception. In this book, Richard L. Gregory offers clear explanations of how we see brightness, movement, color, and objects, and he explores the phenomena of visual illusions to establish principles about how percepti...(展开全部)

An eye-opening, myth-shattering examination of what makes us fat, from acclaimed science writer Gary Taubes. In his New York Times best seller, Good Calories, Bad Calories, Taubes argued that our diet’s overemphasis on certain kinds of carbohydrates— not fats and not simply excess calories—has led directly to the obesity epidemic we face today. The result of thorough re...(展开全部)

Building upon his critical work in Good Calories, Bad Calories and presenting fresh evidence for his claim, Gary Taubes revisits the urgent question of what’s making us fat—and how we can change. He reveals the bad nutritional science of the last century—none more damaging or misguided than the “calories-in, calories-out” model of why we get fat—and the good science that has...(展开全部)

Building upon his critical work in Good Calories, Bad Calories and presenting fresh evidence for his claim, Gary Taubes revisits the urgent question of what’s making us fat—and how we can change. He reveals the bad nutritional science of the last century—none more damaging or misguided than the “calories-in, calories-out” model of why we get fat—and the good science that has...(展开全部)

An eye-opening, myth-shattering examination of what makes us fat, from acclaimed science writer Gary Taubes. In his New York Times best seller, Good Calories, Bad Calories, Taubes argued that our diet’s overemphasis on certain kinds of carbohydrates— not fats and not simply excess calories—has led directly to the obesity epidemic we face today. The result of thorough re...(展开全部)

Richard A. Clarke warned America once before about the havoc terrorism would wreak on our national security -- and he was right. Now he warns us of another threat, silent but equally dangerous. Cyber War is a powerful book about technology, government, and military strategy; about criminals, spies, soldiers, and hackers. This is the first book about the war of the future -- c...(展开全部)

Based on their workshops and counseling experience, psychologists Jane B. Burka and Lenora M. Yuen offer a probing, sensitive, and at times humorous look at a problem that affects everyone: students and scientists, secretaries and executives, homemakers and salespeople. Procrastination identifies the reasons we put off tasks—fears of failure, success, control, separation, and a...(展开全部)

Based on their workshops and counseling experience, psychologists Jane B. Burka and Lenora M. Yuen offer a probing, sensitive, and at times humorous look at a problem that affects everyone: students and scientists, secretaries and executives, homemakers and salespeople. Procrastination identifies the reasons we put off tasks—fears of failure, success, control, separation, and a...(展开全部)